The area has been governed by the Auckland Council since the Council’s were merged in 2010. It is represented, along with the Hibiscus Coast to the north, by the Hibiscus and Bays Local Board, one of two boards in the Albany ward of Auckland Region. From 1989 to 2010 it was part of North Shore City, until North Shore City Council was merged into the Auckland Council. Prior to the 1989 local body reforms, the area was a city in its own right, known as the City of East Coast Bays.
There are three main roads that traverse the bays. State Highway 1 is the main traffic and bus route that connects the CBD via the Auckland Harbour Bridge. The East Coast Road runs parallel along the high road, whilst the Beach Road is more scenic and meanders along the coastline.
As expected, the bays slope down towards the sea and most residential properties are built on sloping land. Retaining walls have been developed to create flatter gardens and some terraced areas are evident. Patches of natural parks and trees have been maintained and the beaches are amongst the safest, being protected by the array of islands in the Hauraki Gulf. Rangitoto Island is the most prominent and forms a central feature for Auckland.